Approaches to the formation of the visual image of the model in the cross-cultural space
Abstract
This article is devoted to the issues of forming the visual image of a model in the context of a cross-cultural dialogue. Based on interdisciplinary analysis and personal professional experience of the author, the necessity of transformation of classical visual strategies is argued, taking into account cultural markers, semiotic systems and social rhetoric. The work examines different approaches to visual representation through the prism of cultural semiotics (Yu. M. Lotman), theories of identity (S. Hall), symbolic violence and taste (P. Bourdieu), as well as the modern mythology of fashion (R. Barth). The method of visual positioning of the model proposed by the author in the context of a globalized media environment includes adaptive, integrative and transformative models of image formation, each of which is correlated with the cultural environment. The article pays special attention to the risks of cultural appropriation, interpretation of visual symbols and ethical boundaries of visual representation.
About the Author
K. Khalmetova
Independent researcher
United States
United States
Karinahan Halmetova, image maker, founder and head of "Kaya Creative Studio"
California
References
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Review
For citations:
Khalmetova K. Approaches to the formation of the visual image of the model in the cross-cultural space. ARTE. 2025;(2):107-114. (In Russ.)
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