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The internet culture in cultural discourse: concept, levels of representation

Abstract

The article describes the existing approaches in the study of the concept of «Internet culture»: ethical, accumulative, economic and professional, simulative, pedagogical, semiotic, axiological and complex. Based on the analysis of different approaches, the author’s definition of this concept has been formulated. Internet culture is understood as a type of information culture that arose as a result of the development of computer technology, synthesizing all previous forms of information. The specificity of information representation in Internet culture lies in the fact that information exists in the form of hypertext and visual images in virtual reality. The specifics and types of information representation in the network are analyzed. According to the cultural discourse, three basic levels of representation are distinguished, depending on the type of information: semiotic, hermeneutic, and axiological. Information is presented as a complex system of signs that needs to be interpreted and understood to determine the value context.

About the Authors

S. A. Mitasova
Dmitry Hvorostovsky Siberian State Academy of Arts
Russian Federation

Svetlana A. Mitasova, D. Sc. (Culturology), Professor, Head of the Department of Social and Humanitarian Sciences and Art History

660049, Krasnoyarsk



Zh. N. Zaitseva
Dmitry Hvorostovsky Siberian State Academy of Arts
Russian Federation

Zhanna N. Zaytseva, postgraduate student

660049, Krasnoyarsk



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Review

For citations:


Mitasova S.A., Zaitseva Zh.N. The internet culture in cultural discourse: concept, levels of representation. ARTE. 2024;(1):63-69. (In Russ.)

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