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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">arte</journal-id><journal-title-group><journal-title xml:lang="ru">Электронный научно-исследовательский журнал Сибирского государственного института искусств имени Дмитрия Хворостовского "ARTE"</journal-title><trans-title-group xml:lang="en"><trans-title>ARTE</trans-title></trans-title-group></journal-title-group><issn pub-type="epub">2687-1106</issn><publisher><publisher-name>СГИИ имени Д. Хворостовского</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">arte-144</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ТЕОРИЯ И ИСТОРИЯ КУЛЬТУРЫ, ИСКУССТВА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>THEORY AND HISTORY OF CULTURE</subject></subj-group></article-categories><title-group><article-title>Проблема национальной идентичности в современном китайском кинематографе (материковый Китай, Гонконг, Тайвань)</article-title><trans-title-group xml:lang="en"><trans-title>The problem of national identity in the modern Chinese cinematographer (Main China, Hong Kong, Taiwan)</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Сертакова</surname><given-names>Е. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Sertakova</surname><given-names>E. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Сертакова Екатерина Анатольевна, кандидат философских наук, доцент кафедры культурологии и искусствоведения</p><p>660041, Красноярск</p></bio><bio xml:lang="en"><p>Ekaterina A. Sertakova, Cand. Sc. (Philosophy), Associate Professor of Department of Culturology and Art History</p><p>Krasnoyarsk, 660041</p></bio><email xlink:type="simple">sertachok@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Хуснуллина</surname><given-names>Р. Е.</given-names></name><name name-style="western" xml:lang="en"><surname>Khusnullina</surname><given-names>R. E.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Хуснуллина Регина Евгеньевна, студентка 2 курса кафедры культурологии и искусствоведения</p><p>660041, Красноярск</p></bio><bio xml:lang="en"><p>Regina E. Khusnullina, student at the Department of Culturology and Art Criticism</p><p>Krasnoyarsk, 660041</p></bio><email xlink:type="simple">husnullina020101@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Сибирский федеральный университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Siberian Federal University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>17</day><month>07</month><year>2022</year></pub-date><volume>0</volume><issue>1</issue><fpage>95</fpage><lpage>102</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Сертакова Е.А., Хуснуллина Р.Е., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Сертакова Е.А., Хуснуллина Р.Е.</copyright-holder><copyright-holder xml:lang="en">Sertakova E.A., Khusnullina R.E.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.sgiiart.ru/jour/article/view/144">https://www.sgiiart.ru/jour/article/view/144</self-uri><abstract><p>В процессе глобализации актуализируется проблема национальной идентичности. Современное китайское общество сочетает в себе элементы «внешних» влияний и традиционной культуры. Репрезентация культурных ценностей и традиций китайского народа занимает важную роль в кинематографе. Уникальный характер китайского кино, сочетающего региональный, национальный колорит и элементы современного западного сознания, рождает научный интерес к изучению специфики репрезентации национальной идентичности в контексте кино Большого Китая, в частности, через проведение контент-анализа на материале рецензий и данных презентационных страниц фильмов, выпущенных в КНР в 2020 г., одного из самых влиятельных веб-сайтов Китая в области киноконтента “Douban”, с целью выявления закономерностей зрительского видения данного феномена и установления тенденций кинопроизводства. В результате исследования сделан вывод о том, что национальная идентичность в контексте современного китайского кинематографа проявляется в обращении к приёмам классического китайского кинематографа режиссёрами нового поколения, проведении кинофестивалей, обеспечивающих культурный обмен между кинематографистами различных регионов КНР, совместном кинопроизводстве материкового Китая и Гонконга.</p></abstract><trans-abstract xml:lang="en"><p>In the process of globalization, the problem of national identity is being actualized. Contemporary Chinese society combines elements of “external” influences and traditional culture. Representing the cultural values and traditions of the Chinese people plays an important role in cinematography. The unique character of Chinese cinema, combining regional, national flavor and elements of modern Western consciousness, gives rise to scientific interest in studying the specifics of the representation of national identity in the context of Greater China cinema, in particular, through content analysis based on reviews and data from presentation pages of films released in China in 2020, one of the most influential websites in China in the field of film content “Douban”, in order to identify patterns of viewers' vision of this phenomenon and establish trends in filmmaking. As a result of the study, it can be concluded that national identity in the context of modern Chinese cinema is manifested in the use of classical Chinese cinema techniques by directors of a new generation, holding film festivals that ensure cultural exchange between filmmakers from different regions of the PRC, joint filmmaking in mainland China and Hong Kong.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>культурная идентичность</kwd><kwd>современное китайское общество</kwd><kwd>контент-анализ</kwd></kwd-group><kwd-group xml:lang="en"><kwd>cultural identity</kwd><kwd>modern Chinese society</kwd><kwd>content analysis</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Авходеева Е.А. 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